The Roots of CHAMRAM — Ways of Life, Ingredients and Waterways

Every Success Has a Story • Friends Together, Chamram Forever

Spirit, the Kuy People, and Cultural Life

Distilled spirit has long been connected with the ways of life and culture of the Kuy (Kuay) people, including beliefs concerning spirits, sacred beings, deities, and ancestors.

Rituals and Beliefs

Offerings, ceremonies, and bai sri su khwan rituals have included spirit among ceremonial offerings, serving within traditions that connect people with the unseen and with beliefs associated with blessing and auspiciousness.

A Heritage Passed Down by Our Ancestors

Ways of life, spiritual traditions, beliefs, culture, and customs passed down through generations form part of the cultural roots behind CHAMRAM.

Descendants of the Kuy community have come together to give these inherited traditions a tangible place in the community, building on local resources and ingredients to create both economic value and cultural value for the community, our ancestors, and today’s generations.

Ingredients from Buriram

CHAMRAM is produced in Chamni District, Buriram, using local and seasonal ingredients such as velvet apple, banana, mango, corn, date palm, sugarcane, and Buriram Volcanic Jasmine Rice.

The ingredients are fermented before being distilled using standardized distillation equipment. The distillate is then blended with RO water to adjust alcohol strength and develop the character of a local spirit rooted in Chamni and Buriram.

The Story of Chamni’s Waterways

The water used in the RO process is connected in our story to three important waterways that flow through and meet around Chamni:

1. Lam Pathia — originating from Lahan Sai District, Buriram.
2. Lam Nang Rong — originating from Non Din Daeng District, Buriram.
3. Lam Plai Mat, or “Lam Mat” — originating from Soeng Sang District, Nakhon Ratchasima.

These waterways come together around Non Nam Om, now the area of Ban Non Nam Om, Chamni Subdistrict, Chamni District, Buriram.

Every Step Takes Place in Buriram

CHAMRAM, the local spirit of Chamni, is shaped through processes carried out in Buriram. Descendants of the Kuy people of Buriram build on local resources to create greater value for the community.

CHAMRAM 的根 — 生活方式、原料与水系

烈酒与 Kuy 社群的生活和文化

在 Kuy（Kuay）社群的传统生活中，烈酒长期与信仰、仪式、神圣事物以及祖先记忆相连。在祭祀、供奉和祝福仪式中，烈酒曾作为仪式供品的一部分，连接人们与其信仰世界。

从祖先传承下来的文化

我们是 Kuy 后代。生活方式、精神、思想、信仰、文化与传统代代相传，也成为 CHAMRAM 故事的一部分。社区成员希望把这些遗产转化为今天仍可看见、可理解的价值，并利用地方资源与农产品，为社区创造新的经济与文化价值。

来自武里南的原料

CHAMRAM 在武里南府 Chamni District 生产，并使用当地及季节性原料，包括金苹果、香蕉、芒果、玉米、椰枣、甘蔗，以及武里南火山茉莉香米。原料经过发酵、标准化蒸馏，再以 RO 水调整酒精度与风味，形成 Chamni 与 Buriram 的地方特色。

Chamni 的水系故事

CHAMRAM 的故事也与流经这一地区的三条重要水系相连：Lam Pathia、Lam Nang Rong 和 Lam Mat。这些水系经过不同土地与社区，最终在 Chamni 一带汇聚，成为我们讲述家乡时不可分割的一部分。

每一道过程，都发生在武里南

从地方原料、社区知识，到发酵、蒸馏与品牌故事，CHAMRAM 希望把武里南已有的资源继续发展，为社区增加价值，并把地方文化与故事传递给下一代和更远的市场。